GoFundMocs Toolkit
With a GoFundMocs crowdfunding project, the success comes down to the power of your network. Use our sample toolkit to help you reach your network and beyond to get your project funded today.
GoFundMocs Toolkit Includes:
Sample email, social media, phone call, and text templates to help you spread the word
A suite of graphics you can download and use to promote your project
A suggested communication plan and ideas to generate interest in your project
Email, Social Media, Text and Phone Templates
Texting is a great way to efficiently reach your network and with personalization. Don’t forget to send the link to donate.
Sample Text
As you may have heard, I’m raising money for [cause, project, event, etc.], and I could really use your help. I’ve already raised [amount], but I’m trying to make it to [amount] by [deadline/date]. You can make a donation on UTC’s crowdfunding site GoFundMocs by clicking here [insert URL to campaign page]. Thank you!
Create an email template for your project group to use when contacting people in their network. That network could include family members, friends, classmates, professors, colleagues or like-minded individuals or groups. Spread the message as far and wide as you can!
Sample Email
Dear [recipient’s preferred name],
I hope you’re doing well! [Insert a relevant or personal anecdote].
As you may have heard, I’m raising money for [cause, project, event, etc.], and I could really use your help. I’ve already raised [amount], but I’m trying to make it to [amount] by [deadline/date].
Even a small donation would help me reach my goal. I plan to use the money to [list out goals in as much detail as possible].
You can make a donation on UTC’s crowdfunding site GoFundMocs by clicking here [insert URL to campaign page].
Feel free to share on your social media to help me spread the word.
Thank you in advance for your support. Please let me know if you have any questions about my GoFundMocs campaign, my goal, or [your cause, project, event, etc.].
Sincerely/Much love/Best/etc.,
[Your name]
Most donors who visit the GoFundMocs site are driven there via social media. Once your project is posted on GoFundMocs, be sure to push it on Facebook, X (formerly Twitter), Instagram, SnapChat, LinkedIn and other platforms you utilize. In your posts, always include a link back to your project page on the GoFundMocs platform for ease of giving.
- Utilize the hashtag #GoFundMocs
- Tag appropriate partners or departments to help further your reach.
- If your project is affiliated with a college, department, program, or center, contact the person who runs those accounts to ask for help in promoting your project.
- The Advancement Office highlights GoFundMocs projects frequently on our social media accounts. Be sure to follow Chattanooga Alumni pages and share the posts relevant to your project.
Don’t forget the power of a phone call, especially for someone who might need a little more personal contact and information before donating.
Sample Call or Voicemail Script
Dear [recipient’s preferred name], Hi, this is [Name]. As you may have heard, I’m raising money for [cause, project, event, etc.], and I could really use your help. I’ve already raised [amount], but I’m trying to make it to [amount] by [deadline/date]. Even a small donation would help me reach my goal. I plan to use the money to [list out goals briefly]. You can make a donation on UTC’s crowdfunding site GoFundMocs by going to [say URL to campaign page]. Feel free to call [or text] me if you have questions about my project or how to donate.
Talk to you soon! Bye.
Download GoFundMocs Graphics
Eye-catching designs and images are more likely to garner attention. Download our suite of graphics to promote your project.
Sample Communication Plan
Make sure you know a communication representative from your college/unit, and reach out to them to make them aware of your project. They might be able to share your project on social media or in newsletters. If you don’t know your representative, reach out to the GoFundMocs team and we will connect you with the right person!
Personal outreach is KEY. Divide your contact list over the 30-day period so you can tackle it easier.
Share your project on your own social media channels.
Hey everyone! Today starts my #GoFundMocs project to raise support for [project], and I need your help! I have 30 days to reach my goal, and every bit counts. Go to [short link] to learn more about this project and donate today!
Start reaching out to your personal contacts based on the schedule you prepared for yourself via email or phone calls.
Continue reaching out to your personal contacts. Remind them that ANY gift, big or small, helps you inch closer to your goal.
Do you know any local businesses or individuals who might be willing to give a larger donation as a matching gift? If so, make sure you thank them publicly as you share about your project, and use the matching gift as motivation for your contacts: “You can have your gift doubled today!”
Consider posing a challenge to your social media followers, such as:
- If you can reach $100 more in donations for your project today, you will wear a funny hat around campus all day!
- Try the “Pick a Number” fundraiser. Create a poster board with numbers 1-? (you choose!), post a photo online, and ask people to choose a number to donate. Just doing a board with 1-30 could get you $465. And, they are manageable amounts for people to donate.
Don’t forget about your list of contacts. Is there anyone else in your group that can help or add to the list?
Share one final post on social media and encourage your followers to help you reach your goal.
Do you have any contacts that have not given yet? Consider reaching out to them again and asking them to help you cross the finish line.
Showing personal appreciation to your donors goes a LONG way. The GoFundMocs team will send a thank you note on your behalf, but please consider sending a personal note yourself.
Hi [name]! Now that my GoFundMocs project is closed, I wanted to reach out and say thank you for helping me raise $X for [project name]! I can’t wait to use the funds for [purpose]. I am so grateful for how this experience will impact my time at UTC.
Have question about GoFundMocs?
The UTC Advancement Team is here to help. Contact Shannon Edmondson, Director of Annual Giving, at 423.423.5308.
