Advocate Toolkit
Thank you for signing up to be a Mocs Give Day Advocate! Mocs Give Day is UTC’s day of giving—a 24-hour online challenge for alumni, friends, parents, students, faculty, staff, and fans to show support for current and future Mocs.
Your work as an advocate makes a big difference. Follow the timeline below to ensure another successful day of giving for UTC. Let’s get started!
ACCESS YOUR DASHBOARD TIMELINE & MESSAGING DOWNLOAD GRAPHICS
Questions?
Shannon Edmondson | shannon-edmondson@utc.edu | 423.425.5308
Vol ‘n Two
Known previously as You+2, this campaign challenges you to make a gift and recruit at least two others to give as well. When you reach this goal, you’ll receive exclusive UT swag to show your pride and our appreciation.
Advocate Dashboard
Access your unique advocate dashboard to track personal fundraising goals with real-time updates about how much money you raise.
GO TO YOUR DASHBOARD
In the upper right, select Login. You will login to your GiveCampus account using the email and password you originally signed up with. Now you are ready to view your dashboard and see the dollars and donors you have brought in so far.
Here are the tools you have available within your dashboard:
Sharing
Use the buttons under “Recruit Donors” to share your link directly to Facebook, X (formerly known as Twitter), LinkedIn, or copy the link to share in other communications.
Personal Video
Want to get creative? Upload a video by clicking the “Create Your Personal Video” button. Each time someone clicks your link, they will see the video you provided. Videos must be approved by UTC staff, so make sure you upload ahead of time so your video is ready to go by October 3.
Have more questions about your dashboard? Email Shannon Edmondson at shannon-edmondson@utc.edu.
Timeline, Messaging, and More
Things to Do:
Let your family and friends know you’ll be participating by sharing about Mocs Give Day through personal emails or by word of mouth.
Explore the online toolkit and download graphics to share on social media.
Update your social media profile and cover photos to show you support both UTC and Mocs Give Day.
Make your gift today!
As an advocate, you have early access to the Mocs Give Day website starting on Monday, September 1. Your support will inspire others! Designate your gift to the area of the university that interests you most. Pledges can be fulfilled, too.
Introduce your social network to Mocs Give Day! We recommend posting at least one to three times before October 7 to promote the day of giving. Consider sharing the exciting challenge opportunities, or share a personal story about how UT Chattanooga has impacted your life.
Sample Social Media Posts
October 7 is UTC’s day of giving. You can pick any area or initiative on campus to support. Pick the spot of your favorite memory at UTC and make an impact!
I need your help on October 7! It’s Mocs Give Day. UTC’s day of giving. Please consider giving a gift of any size through my giving link—I thank you, and so do fellow Mocs!
On October 7, UTC alumni across the country will come together with a goal to reach 2,100 donors to support fellow Mocs. Let’s band together and support the next generation of leaders!
Another chance to make your gift online!
Talk about Mocs Give Day with your friends and family when you see them.
Email, call, and text your friends and family encouraging them to give to an area of their choice.
Keep your social networks in the loop! We recommend following the timeline below to promote Mocs Give Day. If you’re really enthusiastic, consider giving an hourly update.
Like, comment, and share our real-time updates on social media!
Sample Social Media Posts
Morning
Today is Mocs Give Day, UTC’s 24-hour day of giving! Join me in helping reach the goal of 2,100 donors for current and future Mocs.
It’s great to be a Moc! Which college, cause, project, or scholarship fund means the most to you? Support it with a gift on Mocs Give Day today!
Did you know that you can support your favorite college, cause, or project at UTC? Discover all the ways you can make an impact at mocsgiveday.utc.edu.
Afternoon
Double your $$! Check out this list to see where your money goes further when you give today. mocsgiveday.utc.edu.
Evening
I’m so proud of our Moc family for stepping up today for Mocs Give Day! There is still time to make your gift to help fellow Mocs! mocsgiveday.utc.edu
It’s the final countdown! Make your gift today and help UTC reach 2,100 donors! [quote tweet or re-share a photo or video posted by UT Chattanooga alumni]
Dear [recipient’s preferred name],
I hope that you’re doing well! [Insert a relevant or personal anecdote].
Today is Mocs Give Day, the University of Tennessee at Chattanooga’s 24-hour day of giving. Now, more than ever, we need to support our Mocs. This year, Mocs Give Day is reaching for a goal of 2,100 donors for people, places, and programs at UT Chattanooga.
I am raising funds to help current and future Mocs and could really use your support. A gift of any amount would help. You can make a donation by clicking my personal fundraising link: [ADVOCATE’S UNIQUE LINK]. If you are on social media, follow Mocs Give Day all day to watch the fun and progress.
Thank you in advance for your support. Go Mocs!
[Your name]
Hi, this is [Name]. Today is Mocs Give Day, the University of Tennessee at Chattanooga’s 24-hour day of giving.
I am raising funds to help current and future Mocs and could really use your support. A gift of any amount would help us toward today’s goal. You can make a gift on UTC’s Mocs Give Day website by going to [ADVOCATE’S UNIQUE LINK].
Feel free to call [or text] me if you have questions about Mocs Give Day or how to donate. Talk to you soon.
Today is Mocs Give Day, UT Chattanooga’s 24-hour day of giving. I’m raising funds to help current and future Mocs and could really use your support. You can make a gift at [ADVOCATE’S UNIQUE LINK]. Thanks!
